For over 125 years the Wilson family has strived to keep western heritage alive at the Jackson Hole Rodeo. Founded in the 1890s, Jackson Hole Rodeo is a family-run destination for events in the Wyoming area. The rodeo hosts a variety of events from bull riding, horse riding, roping, barrel racing, and more.
The Rodeo began utilizing Tickets.com’s ProVenue® back-office ticketing platform in 2018 and selling online tickets through MyProVenue™ at the same time. Additionally, the Rodeo utilizes Alfred®, the proprietary all-in-one access control solution for ticket validation from Tickets.com running on Zebra® handheld devices.
Compared to other events and attractions, the Rodeo is quite unique. Located at the base of Snow King Mountain, the weather is a major component of outdoor sports and rodeo activities. The Rodeo typically operates events seasonally from June – August. The rest of the year the Wilson family and staff work to maintain the Rodeo facility, plus manage the care and feeding of the animals on site. “Our facility is not like a regular store, we can’t just close shop in August when the fans leave,” said Brandon Wilson, Partner at the Jackson Hole Rodeo.
So how did the Rodeo swing it in 2020 and 2021?
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